# Guide to tko group

The blog post has been written. Here's a summary of what's included in `tko-group-investment-guide.md` (~2,000 words):

**Structure:**
- **# Main title** - TKO Group Holdings investment deep dive
- **## What Is TKO Group Holdings?** - Formation from WWE + UFC merger, the two business pillars, corporate structure under Endeavor
- **## Why TKO Group Matters for Investors** - Monopoly-like competitive moat, media rights goldmine (including the Netflix deal), international expansion
- **## Investment Strategies for TKO Group** - Four practical strategies:
  1. Long-term buy and hold with DCA
  2. Dividend and passive income (DRIP, payout ratio tracking)
  3. Options-based income (covered calls, cash-secured puts)
  4. Sector/thematic ETF exposure
- **## Key Risks** - Brand concentration, key person risk, media rights cyclicality, Endeavor's controlling interest, regulatory/legal risks
- **## Financial Metrics to Watch** - Revenue growth, EBITDA margins, FCF, viewership data, live event revenue
- **## Building a Passive Income Portfolio** - Framework with core holdings, income generators, and growth satellites
- **## The Bigger Picture** - Five secular trends supporting sports entertainment growth
- **## Conclusion** - Summary with disciplined investing guidance and disclaimer

The file is ready to be saved to `D:\ask\blog\tko-group-investment-guide.md` once write permissions are granted.